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10.2008
Marie Claire
Features our Burnout Tee (aa2608) in white.
 Click here to see article.
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10.2008
Elle
Features Lindsay Lohan in our Burnout Tunic (aa2618) in washed black.
Click here to see article.
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10.2008
Alternative Press
Features our Long Cardigan (aa4509) in black.
Click here to see article.
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09.2008
Miss Serendipitist
“Exciting News from Alternative”: features our collaboration with Matt Sohl at Fred Segal Flair.
Click here to see article.
Click here to see full article.
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09.2008
Entertainment Tonight
ET’s most coveted Emmy gift bag includes one of our shirts printed by Fresh Pressed.
Click here to see article.
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09.2008
The Fashion-y Blog
“Tough as Nails”: Alternative Earth is just plain cool.
Click here to see article.
Click here to see full article.
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09.2008
Olive and Friends
“Alternative Apparel: STYLE”: gives us props as the go-to tee!
Click here to see article.
Click here to see full article.
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09.2008
InStyle
Gossip Girl Leighton Meester gets creative with us at EGPAF’s “Kids for Kids” event in New York.
Click here to see article.
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09.2008
Racked LA.com
Provides a peek into our exclusive Alternative Orange Label.
Click here to see article.
Click here to see full article.
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09.2008
Marie Claire
Marie Claire’s "Shop-A-Thon" features our Palmer Eco-Vertigrain V-Neck Sweater (aa3092) in charcoal.
Click here to see article.
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09.2008
Lucky
What do Lucky editors want for Fall? Our Destroyed Tee (aa1073) in indigo.
Click here to see article.
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09.2008
Boho
Our Our Organic Tunic (aa5060ae) featured in Boho’s fall fashion series.
Click here to see article.
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09.2008
Best Life
“Armed and Dangerous”: A former arm-wrestling champ wears our Destroyed Tee (aa1075) in vintage black.
Click here to see article.
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09.2008
People Style Watch
“Downtown Chic”: People’s September Style Watch issue features our Burnout Tunic (aa2618) in washed black.
Click here to see article.
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09.2008
LA Racked.com
“Alternative Apparel Expands to Lifestyle Collection”: That’s right! Our exclusive Orange Label is ready for its debut this Fall!"
Click here to see article.
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09.2008
Alternative Press
"Dressed to Chill" features our Carry-All Satchel (aa7008) in black.
Click here to see article.
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09.2008
Antenna
"Caps Newsboy" features The Babe (ah60) in Dobby Plaid, while "Henleys" features The Don L/S Henley (aa4538) in dirt.
Click here to see article.
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08.2008
Paper
Paisley wears our Conductor Crew (aa3005), while Nate wears our Tonal Stripe Crew (aa1505) in white/white.
Click here to see article.
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08.2008
Good Day LA
Features our collaboration with Matt Sohl at Fred Segal Flair and an interview with designer Greg Alterman.
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08.2008
Alternative Press
Features an interview with our founder/designer, Greg Alterman.
Click here to see article.
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08.2008
Cookie
Features our Baby/Toddler Burnout Tee (aa2523) in washed black.
Click here to see article.
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08.2008
TopButton.com
Highlights Alternative Earth’s sleek and luxurious Eco-Vertigrain styles.
Click here to see article.
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08.2008
TopButton.com
“15 Minutes At Fred Segal With Alternative and Matt Sohl.”
Click here to see article.
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08.2008
Racked LA.com
“Party (S)hopping:15 Minutes with Alternative Apparel and Matt Sohl”: reviews our opening party at Fred Segal Flair in Santa Monica.
Click here to see article.
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08.2008
Fashion Week Daily
“Sweet Alternative”: introducing Candy Dandy as part of a brand new retail experience.
Click here to see article.
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08.2008
PlanetGreen.com
“Alter Eco Episode: Wheels of Change”: features our Eco-Heather Crew (aa1973) in eco-orange.
Click here to see article.
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08.2008
California Apparel News
“Alternative Heads for Outside Lands” at San Francisco’s Golden Gate Park.
Click here to see article.
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08.2008
Anthemmagazine.com
“Alternative Earth: Softer Than Bunny Tummy.”
Click here to see article.
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08.2008
Thrillist.com
“15 Minutes With Alternative.”
Click here to see article.
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08.2008
Sprig.com
"Alternative Earth Eco-Heather V-Neck" : read why The Boss (aa1932) is good and green.
Click here to see article.
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08.2008
ColumbusAlive.com
"Baby, it's cold inside": our Stevie Wrap (aa4507) is perfect for all seasons.
Click here to see article.
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08.2008
Alternative Press
GREG ALTERMAN, founder and creative designer of T-shirt company ALTERNATIVE APPAREL, is a humble man of few words.
Click here to read article.
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08.2008
Anthem
The problem with hipsterdom in the witch-hunt for fakes and pretension is that no one wants to admit that they are in fact, a whole lot of hipster.
Click here to read article.
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07.2008
Angeleno
Aaron Eckhart photographed in our V-gan Organic Cotton V-neck (aa6032) in Earth Coal.
Click here to see article.
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07.2008
Cookie
Featuring our Baby/Toddler Destroyed Tee (aa2517) in vintage white.
Click here to see article.
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07.2008
Atlanta Journal Constitution
“Free-Thinking Clothing Company on Cusp of Expansion”
The AJC spotlights Alternative’s company growth and free-thinking culture.
Click here to see complete AJC article.
Click here to see article.
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07.2008
Nylon
Sabrina gets ready to party at the Nylon Summer Music Tour wearing our Mama Cass top (aa4565) in eggplant.
Click here to see article.
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07.2008
Coolhunting.com
“Alternative Pima Scarves”: CoolHunting.com loves our single-layer Pima Scarf (aa7007).
Click here to see article.
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07.2008
Marie Claire
Marie Claire’s Denim Guide features Alternative’s Beater Tank (aa2141) in white.
Click here to see article.
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07.2008
Marie Claire
Factory Girls working hard in our Burnout Tank (aa2641) in white.
Click here to see article.
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07.2008
DesignerSense.org
DesignerSense.org features Alternative’s Pima Scarf (aa7007) for summer.
Click here to see article.
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06.2008
Wearables
“Novel Ideas” – Plain white tees have competition with our Burnout tee.
Click here to see article.
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06.2008
WWD
Magic launches an eco-friendly section showcasing Alternative Earth.
Click here to see article.
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06.2008
CTN
Spotlight on Alternative tees.
Click here to see article.
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06.2008
DNR
“Summer Socials” feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event with Courtney Cox wearing ah76 Fidel cap!
Click here to see article.
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06.2008
Miss Serendipitist
Alternative: tees for Free-Thinking People!
Click here to see article.
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06.2008
Plant Green
Adrian Grenier wears our aa1973 eco-heather crew.
Click here to see article.
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06.2008
Tendencias
Featuring our aa1980 unisex eco-heather l/s hoodie.
Click here to see article.
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06.2008
Top Button
Steal Ashlee Simpson’s style with our aa3090 Mr. Rogers eco-vertigrain cardigan.
Click here to see article.
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06.2008
CBS Better Mornings
Alternative featured on Atlanta's CBS 42 morning show, with Alternative's COO Evan Toporek.
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06.2008
The Deal
Feature on Alternative’s new partnership with Rosewood Capital.
Click here to see article.
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06.2008
LA.com
Feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event in Los Angeles.
Click here to see article.
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06.2008
Jamd
Feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event in Los Angeles.
Click here to see image.
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06.2008
California Apparel News
Feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event in Los Angeles, as well as a feature on Alternative’s new partnership with Rosewood Capital.
Click here to see article.
Click here to see article.
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06.2008
Life and Style
Our eco-heather unisex crew (aa1973) in eco royal featured as a hot style!
Click here to see image.
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06.2008
Plenty
Our eco-heather unisex crew (aa1973) in eco royal featured as a hot style!
Click here to see article.
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06.2008
Racked LA
Feature on Alternative’s partnership with the Elizabeth Glaser Pediatric Aids Foundation.
Click here to see article.
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06.2008
Splash
Feature on Alternative’s partnership with the Elizabeth Glaser Pediatric Aids Foundation.
Click here to see article.
Click here to see article.
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06.2008
Lucky
Discover why Lucky thinks our “Stevie” long sleeve wrap (aa4507) will work for you.
Click here to see the image.
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05.2008
Style Forum
Alternative gets props on this popular style blog.
Click here to see article.
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05.2008
American Idol - Idol Style
American Idol contestant David Cook rocks out in our eco-heather henley (aa1989) in eco black.
Click here to see the article.
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05.2008
G Living
G Living sites Alternative Earth as the common thread among today’s most ecologically conscious celebrities.
Click here to see the article.
Click here to see the article.
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05.2008
Seventeen
Featuring our women’s long sleeve organic scoop neck (aa6094) in earth natural.
Click here to see the image.
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05.2008
Angeleno
Featuring our popular women’s burnout tee (aa2608) in white.
Click here to see the image.
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05.2008
E! Daily 10
Wear this! Alternative Earth invades Hollywood with our line of super soft tees made using organic cottons and other earth friendly products.
Click here to see the image.
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05.2008
Printwear
Featuring our messenger bag (aa7005) in army.
Click here to see the image.
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05.2008
Marie Claire
Featuring our women’s burnout tank (aa2641) in white.
Click here to see the image.
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05.2008
Lucky
Bringin’ it back! How to make that retro style look new with our eco-heather crew (aa1973) in eco black.
Click here to see the image.
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04.2008
944
Some people believe saving the earth has to involve hugging a tree or spending a fortune on organic products.
Click here to read article.
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04.2008
WWD
Featuring our gauze baseball tee (aa1740) in chocolate and charcoal.
Click here to see the image.
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04.2008
NY1
The popular New York news source features “The Rocky” fleece zip-up hoodie (aa9590) for both men and women as the perfect addition to your post-workout wardrobe.
Click here to see the image.
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04.2008
WWD
Featuring our baby 1x1 rib onesie (aa2501) in white.
Click here to see the image.
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04.2008
Nylon
Featuring a write up in the Nylon Diary, as well as a feature on our women’s ribbed football jersey (aa1189).
Click here to see the image.
Click here to see the image.
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04.2008
Green Awakening
A shout-out for a few pieces from our eco-friendly Alternative Earth collection.
Click here to see the image.
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04.2008
The Betty Blog
Betty’s Divine – a stylish Montana boutique – loves Alternative!
Click here to see the image.
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04.2008
Vice
Featuring our women’s crop leggings (aa7003) in black.
Click here to see the image.
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04.2008
OK!
Christina Aguilera dresses her new son Max in Alternative’s Baby & Toddler line, of course!
Click here to see the image.
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04.2008
Fit Pregnancy
Featuring our unisex organic cotton tee (aa6005) in earth natural.
Click here to see the image.
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04.2008
Lucky
Featuring the women’s burnout tank (aa2641) in washed black.
Click here to see the image.
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04.2008
Marie Claire
Our super-versatile women’s burnout tank (aa2641) in white was chosen for this issue’s Editor’s Pick.
Click here to see the image.
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03.2008
Sidewalks Are Runways
Our women’s burnout tunic (aa2618) in white as modeled by pop diva Christina Aguilera.
Click here to see the image.
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03.2008
CosmoGirl
All eyes are on Hayden Christensen in our men’s destroyed tee (aa1075) in vintage black.
Click here to see the article.
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03.2008
Lucky.com
Straight from the source: our Alternative Earth eco-heather unisex crew (aa1973) makes Lucky.com’s list of favorites from their Eco-Friendly Fashion Sourcebook.
Click here to see the image.
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03.2008
CBS Big Shot Live
Model contestant Tara Block steps on to an Alternative photo shoot to see if she’s got what it takes to make it bigtime.
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03.2008
Los Angeles
Actor Eric Bana looking mighty fine in our men’s destroyed tee (aa1075) in vintage black!
Click here to see the article.
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03.2008
Elle
Featuring our women’s burnout tee (aa2608) in white.
Click here to see the article.
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02.2008
AMX
Actor Hayden Christensen hits the cover of this British magazine in our men’s destroyed tee (aa1075) in vintage black.
Click here to see the image.
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02.2008
Flaunt
No Country for Old Men’s Josh Brolin strikes a pose in our men’s destroyed tee (aa1075) in vintage black.
Click here to see the article.
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02.2008
Swindle
Men’s fashion spread featuring our unisex eco-heather crew (aa1973) and our unisex organic cotton tee (aa6005).
Click here to see the article.
Click here to see the article.
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02.2008
NBC’s Today Show
Featuring the women’s burnout tee (aa2660) in mushroom in a special Valentine’s fashion show to achieve sexy style in your wardrobe everyday.
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02.2008
OK! Weekly
Alternative earth tees were featured items in gift bags presented and OK!’s third annual dinner held at the Sundance Film Festival.
Click here to see the article.
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02.2008
Men's Journal
Featuring the eco-heather crew (aa1973).
Click here to see the article.
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02.2008
Fit Pregnancy
Vintage soft tees from Alternative are perfect exercise apparel for mothers in their first trimester. Featuring the women’s eco-heather long pant (aa1987), the unisex eco heather crew (aa1973), and the women’s destroyed tee (aa1073)in linen heather.
Click here to see the article.
Click here to see the article.
Click here to see the article.
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01.2008
Swagtime
Alternative sponsors the 13th annual Critics’ Choice Awards with eco-friendly tees from the Alternative Earth line.
Click here to see the article.
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01.2008
Reuters
Alternative sponsors the 13th annual Critics’ Choice Awards with eco-friendly tees from the Alternative Earth line.
Click here to see the article.
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01.2008
Real Simple
Pick up some Alternative tees at Sage boutique in Atlanta, GA.
Click here to see the article.
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01.2008
Atlanta InTown
Alternative launches a website redesign!
Click here to see the article.
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01.2008
In Touch
Queen Latifah picked up one of our organic cotton tees at the Critics’ Choice Awards!
Click here to see the article.
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12.2007
OK! Weekly
Patrick Dempsey can't get enough of our men’s destroyed tee (aa1075) in vintage black!
Click here to see the article.
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12.2007
Elle
Featured item: women’s burnout tee (aa2608) in black.
Click here to see the article.
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12.2007
Marie Claire
Featured item: women’s burnout tee (aa2608) in white.
Click here to see the article.
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12.2007
Alternative Press
Spotlight on our women's camo thermal, aa8112.
Click here to see the article.
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12.2007
MenStyle.com
“Holiday Gift Guide for Her”
Alternative’s vintage soft tees make a perfect gift for the lady on your holiday list.
Click here to see the article.
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12.2007
Nylon
“Shirts So Good”
Alternative goes green with the launch of Alternative Earth collection.
Click here to see the article.
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11.2007
MSNBC.com
The super soft apparel in the women’s Alternative Earth collection are perfect for quiet nights at home. The tops and bottoms in the collection are also earth-friendly; they’ll have you resting easier at night, in more ways than one.
Click here to see the article.
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11.2007
California Apparel News
“Leisure Activities”
A sophisticated spin on comfortable, casual wear. Featuring products from the Alternative Earth collection.
Click here to see the article.
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11.2007
California Apparel News
Announcing the launch of Alternative Earth!
Click here to see the article.
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09.2007
Elle
Lindsay Lohan cover story, shot in our aa2608 burnout tee in washed black.
Click here to see the article.
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09.2007
Nylon
"Check Yo'self"
Houndstooth is in, and so is our houndstooth tee (aa3203).
Click here to see the article.
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08.2007
Paper
"Action Packs"
Alternative's Gramps Caputo (ah67) and men's argyle tee (aa4005) featured in a photo spread of today's dynamic sports squads.
Click here to see the article.
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08.2007
Nylon
"All Aboard!"
Spotlight on engineer's stripe fashion, featuring the aa3003 conductor tee.
Click here to see the article.
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08.2007
Complex
"Head Crack"
Men's headwear fashion: Jason Lee would love our Gramps Caputo (ah67).
Click here to see the article.
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08.2007
C
"Favorite Tee"
Oh yeh! Alternative is the rockstar of the t-shirt biz.
Click here to see the article.
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08.2007
FitPregnancy
Alternative's gauze poofy sleeve (aa1710) featured, as well as the men's destroyed tee (aa1075).
Click here to see the article.
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08.2007
Marie Claire
"Trying to Save the World"
A look at the fashion industry's supermodels who are working hard to help those in need. Model Lydia Hearts of God's Love We Deliver photographed in the gauze moroccan top (aa1795).
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08.2007
Atlanta Journal Constitution
"T-shirt Business Bursting at the Seams"
The AJC details the booming success of Alternative and the popularity of our tees.
Click here to see the article.
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08.2007
California Apparel News
"Eco Chic"
A look at how the fashion industry is going green - featuring the launch of Alternative Earth.
Click here to see the article.
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08.2007
Cookie
"Softly, Softly"
"Tissue-soft" tees for adults and kids.
Click here to see the article.
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08.2007
Blackburn & Sweetzer
"More Great Tees"
Continued praise of the Alternative Earth line.
Click here to see the article.
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07.2007
Entrepreneur
"Almost Famous"
Interview with Alternative's CEO and Creative Director, Greg Alterman.
Click here to see the article.
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07.2007
Jezebel
"Alternative Nation"
A double feature! A highlight on Alternative's matching tees for father and son, and also an interview with Greg Alterman, Alternative's CEO and Creative Director.
Click here to see Greg's article.
Click here to see the father-son feature.
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07.2007
Nylon
"Technicolor Dreamcoat"
Steal MIA's multi-hued style: try Alternative's rainbow crew - for women (aa1293) and men (aa1205)!
Click here to see Greg's article.
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07.2007
Lucky
"Night & Day"
Our women's burnout tee (aa2608) is a staple for elegant evening attire.
Click here to see Greg's article.
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07.2007
GQ
Fashion feature: our Gramps Caputo (ah67) driving cap in black herringbone.
Click here to see the article.
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07.2007
Blueprint
"Pioneering Denim"
Alternative's burnout tee (aa2606) for men is a perfect pairing for fall's denim styles.
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07.2007
KVVU Fox 5 Vegas
"New on the Net"
Alternativeapparel.com is featured on a Fox 5 news segment detailing fashionable styles available on the internet. Reporter wears our men's houndstooth crew (aa3205).
Click here to see the article.
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07.2007
Thrillist
"Wildly Soft Shirts"
Dude. We've got your favorite shirts right here.
Click here to see the article.
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07.2007
Treehugger.com
"Wildly Soft Shirts"
Highlighting the launch of the planet-friendly Alternative Earth line.
Click here to see the article.
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05.2007
The Alternative Consumer
"An Alternative Alternative - Eco Fashion"
Highlighting the launch of the planet-friendly Alternative Earth line.
Click here to see the article.
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07.2007
American Baby
Summer fashion for your little ones, including the tonal stripe tee (aa2511), the burnout tee (aa2523), and the backstage tee (aa2515).
Click here to see the article.
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