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07.2009
10 Men Magazine
Features our men’s Burnout Crew (aa2606) in white.
 Click here to see article.
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07.2009
Giant
Illfonics is featured wearing our Ivy Leaguer (ah50) in black plaid.
Click here to see article.
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07.2009
Giant
Ramon Rodriguez is featured wearing our Mr. Rogers Eco Vertigrain Cardigan (aa3090) in ash.
Click here to see article.
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07.2009
Metro.Pop
Features our Big League Burnout Baseball Tee (aa2640) in natural/black.
Click here to see article.
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07.2009
Metro.Pop
Features our Scrum Rugby Stripe Crew (aa4705) in burgundy rugby stripe.
Click here to see article.
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07.2009
Nylon
Shows a customized men’s Burnout Tee (aa2606) in white.
Click here to see article.
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07.2009
Nylon
Brody Dalle wears our Silverlake Heather Burnout Racerback Tank (aa4627) in dirty grey.
Click here to see article.
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07.2009
Nylon
Passion Pit’s Ian Hultquist (far left) wears our Eco-Heather Crew (aa1973) in eco grey and Nate Donmoyer (far right) wears our Perfect V-Neck (aa4532) in antique white.
Click here to see article.
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07.2009
Nylon
Features our women’s Acid Wash Crew (aa1021) in magenta in the Gang of Four article.
Click here to see article.
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06.2009
Thrillist Atlanta
Tells everyone about Alternative’s SummerFest Pop-Up Store.
Click here to see article.
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06.2009
Style File Blog
Features an article about Yigal Azrouël printing on our Boss Eco-Heather V-Neck (aa1932).
Click here to see article.
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06.2009
Spin
Emily Wells wears our women’s Burnout Crew (aa2608) in white in her interview.
Click here to see article.
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06.2009
Who What Wear
Features our unisex Topanga Heather Burnout Crew (aa4605) in dirty grey.
Click here to see article.
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06.2009
Cosmopolitan
Features our Eco-Heather L/S Pullover Hoodie (aa1980) in eco-grey.
Click here to see article.
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06.2009
Cosmopolitan
Features our men’s Burnout Crew (aa2606) in washed green.
Click here to see article.
Click here to see article.
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06.2009
Cosmopolitan
Features our women’s Basic Crew (aa4020) in iris.
Click here to see article.
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06.2009
Cosmopolitan
Features our Organic V-Neck (aa5060ae) in earth natural.
Click here to see article.
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05.2009
The Budget Fashionista
Features our women’s Gauze Tank (aa1767) in charcoal.
Click here to see article.
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05.2009
Glamour
Renee Zellweger wears our Flash Dance Sweatshirt from our exclusive Orange line.
Click here to see article.
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05.2009
Seventeen
Nick Jonas on the cover wearing our Burnout Deep V-Neck w/ Pocket (aa2632) in washed navy.
Click here to see article.
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05.2009
Anthem
Raves about our Heather Burnout selection.
Click here to see article.
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05.2009
Lucky
Writes an article about our Alternative Earth collection.
Click here to see article.
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05.2009
Nylon
Generation ’09 article features our Burnout Deep V-neck w/ Pocket (aa2632) in moss and our Boss Eco-Heather V-Neck (aa1932) in eco grey.
Click here to see article.
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05.2009
Nylon
Generation ’09 article features John Simmons wearing our men’s Destroyed Tee (aa1075) in vintage black.
Click here to see article.
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05.2009
Nylon
Generation ’09 article features Daveigh Chase wearing our Burnout Deep V-neck w/ Pocket (aa2632) in white.
Click here to see article.
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05.2009
Nylon
Generation ’09 article features Charlie McDermott wearing our Burnout Deep V-neck w/ Pocket (aa2632) in washed black.
Click here to see article.
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05.2009
Nylon
Generation ’09 article features Mark L. Young wearing our V-gan Organic V-Neck (aa6032) in earth coal.
Click here to see article.
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05.2009
Cosmopolitan
Is He Thinking Long Term article features our Eco Heather Crew (aa1973) in eco-green.
Click here to see article.
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05.2009
Cosmopolitan
The Body Language of Liars article features our men’s Perfect V-Neck (aa4532) in antique white.
Click here to see article.
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05.2009
Cosmopolitan
The Body Language of Liars article features our men’s Perfect V-Neck (aa4532) in concrete.
Click here to see article.
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05.2009
Marie Clare
Displays our women’s Destroyed Heather Tee (aa1073h) in Georgia clay heather as their Nude Awakening.
Click here to see article.
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04.2009
944
Alicia Silverstone gives tips on being green in our Short Eco-Heather Cut-Off Short (aa1984) in eco-navy.
Click here to see article.
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04.2009
Stella
Talks about how Alternative makes their favorite shirts. Pictured is the women’s Destroyed Tee (aa1073) in yellow.
Click here to see article.
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04.2009
US Weekly
Tells everyone about Alternative Earth.
Click here to see article.
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04.2009
BNQT
Writes a review about Alternative showing off Alternative Earth at the Anthem Ranch during Coachella.
Click here to see article.
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04.2009
Street
Announces Mesh Boutique’s party with Alternative giveaways.
Click here to see article.
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04.2009
Yahoo Music
Talks about Alternative being one of the sponsors for the Anthem party at Coachella.
Click here to see article.
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04.2009
Style File Blog
Announces the launch of Alternative’s new campaign, Think Earth.
Click here to see article.
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04.2009
Russh
Loves our Burnout Collection and features women's Burnout Tee (aa2608).
Click here to see article.
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04.2009
Nylon
Features our unisex Organic Crew (aa6005) in earth coal.
Click here to see article.
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04.2009
Nylon
Gives us credit for gifting their gift bags.
Click here to see article.
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04.2009
Pulp
Features our Basic Rib Tank (aa2141) in white.
Click here to see article.
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04.2009
Examiner
Talks about Alternative Earth for Earth Day.
Click here to see article.
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04.2009
Bust
Features the Crop Legging (aa7003) in eggplant.
Click here to see article.
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03.2009
bNet
Writes about Seth Ellis, Alternative’s new Vice President of Global Sales and Merchandising.
Click here to see article.
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03.2009
Earth Times
Announces Seth Ellis as Alternative’s new Executive Vice President of Global Sales and Merchandising.
Click here to see article.
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03.2009
SOA World Magazine
Announces Seth Ellis as Alternative’s new Executive Vice President of Global Sales and Merchandising.
Click here to see article.
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03.2009
Women's Health
Features our Eco-Heather S/S Deep V-Neck Hoodie (aa1966) in eco-navy.
Click here to see article.
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03.2009
ACG Atlanta
Alternative’s COO, Evan Toporek, talks about international growth opportunities as a panelist for the Atlanta chapter of Association for Corporate Growth.
Click here to see article (page 1).
Click here to see article (page 2).
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03.2009
Racked LA
Brian Lichtenberg won “Best Gift Bag” at LA Fashion Week which included Alternative shirts.
Click here to see article.
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03.2009
Daily Candy
Our new Heather Burnout makes Daily Candy extremely happy!
Click here to see article.
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03.2009
People
Nicole Richie lets the world know that our Burnout Tank (aa2641) is one of her favorite things!
Click here to see article.
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03.2009
Fit Pregnancy
Works out with our Eco-Heather Long Pant (aa1987) in eco-grey, The Shorty Eco-Heather Cut-Off Short (aa1984) in eco-grey, Burnout Tank (aa2641) in washed black and Gauze Tank (aa1767) in chocolate.
Click here to see article (page 1).
Click here to see article (page 2).
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03.2009
Teen Vogue
Interviews Taylor Swift in our women’s Burnout Tee (aa2608) in White.
Click here to see article.
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03.2009
Marie Clare
Shows off our women’s Organic Tunic (aa5018ae) in Earth Natural.
Click here to see article.
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02.2009
Daily Candy
Can’t hide how excited they are about our Alternative Orange line!
Click here to see article.
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02.2009
Second City Style
Talks about Yigal Azrouel & eBay teaming together for New York Fashion Week and using our Eco-Heather Crew.
Click here to see article.
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02.2009
Black Book
Interviews Lupe Fiasco at the MoMA event sponsored by Alternative.
Click here to see article (page 1).
Click here to see article (page 2).
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02.2009
Concierge
Likes to get alternative with Alternative and David Foote.
Click here to see article.
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02.2009
The New York Observer
Talks about The People Speak event sponsored by Alternative.
Click here to see article.
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02.2009
WWD
Talks about Yigal Azrouel for eBay shirt sponsored by Alternative.
Click here to see article.
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02.2009
WWD
Gets excited about Alternative sponsoring the MOMA Event for The People Speak.
Click here to see article.
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02.2009
Thrillist
Raves about our new styles.
Click here to see article.
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02.2009
Seventeen
Features our women’s Boyfriend Tee (aa1078) in Vintage Kelly.
Click here to see article.
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02.2009
Russh
Our unisex Big League Burnout Baseball Tee (aa2640) in Washed Black is part of Tony Alva’s style collection.
Click here to see article.
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02.2009
Frankie
Frankie writes an amazing article about our Alternative Earth collection.
Click here to see article.
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02.2009
Mirror.co.uk
They have gone mad over our products!
Click here to see article.
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02.2009
Teen Vogue
“Cool and the Gang" features our Men’s Destroyed Tee (aa1075) in Vintage White.
Click here to see article.
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02.2009
Cookie
India Hicks son, Amory, wears the kids Tonal Stripe Tee (aa2511) in Vintage Royal Stripe.
Click here to see article.
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01.2009
Just Jared
Interviews Zoe Kravitz during The People Speak event sponsored by Alternative.
Click here to see article (page 1).
Click here to see article (page 2).
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01.2009
Nylon Guys
Uses our Eco-Heather ¾ Sleeve Raglan Henley (aa1989) in their photo-shoot.
Click here to see article (page 1).
Click here to see article (page 2).
Click here to see article (page 3).
Click here to see article (page 4).
Click here to see article (page 5).
Click here to see article (page 6).
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01.2009
Complex
Actress Freida Pinto wears our Burnout V-Neck (aa2660) in White.
Click here to see article.
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01.2009
Green Clothing
Alternative organic shirts are their favorite.
Click here to see article.
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01.2009
Clothes Organic
They say we make a good tee!
Click here to see article.
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01.2009
Fashion Daily Weekly
Recaps the Alternative party at Greenhouse at the Sky Lodge for Sundance.
Click here to see article.
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01.2009
Jamd
Snaps some pics of The People Speak/Alternative party at the Greenhouse during Sundance!
Click here to see article.
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01.2009
ABC News
Josh Brolin nominated for Oscar at Sundance Film Festival Party hosted by Alternative.
Click here to see article.
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01.2009
Lucky
Lucky layers our Eco-Heather Long Sleeve Pullover Hoodie (aa1980) in Eco-Grey.
Click here to see article.
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01.2009
Allure
Features our Wool Jersey Turtle Neck (O30011) in Magenta from our Alternative Orange line.
Click here to see article.
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01.2009
Glamour
Glamour likes to layer our Women’s Heather Destroyed Tee (aa1073h) in Moss Heather.
Click here to see article.
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12.2008
People
Patrick Dempsey names Alternative as one of his favorite things!
Click here to see article.
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12.2008
Cosmopolitan
Features Jessica Simpson wearing our Burnout Tank (aa2641) in white.
Click here to see article.
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12.2008
Teen Vogue
"Getaway Gift Guide" features our Burnout Tee (aa2608) in white and washed orange.
Click here to see article.
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12.2008
Alternative Press
"Loungefly" highlights our Eco-Heather Sleeveless Zip Hoodie (aa1960) and Eco-Heather Crop Pant (aa1985), both in eco-black.
Click here to see article.
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12.2008
Allure
On the "Hot List" The Rocky Eco-Fleece Zip Hoodie (aa9590) in eco-grey.
Click here to see article.
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12.2008
LA Confidential
"Give a Little Bit" something extra with Alternative Earth!
Click here to see article.
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12.2008
Cookie
Keep little arms warm with our Solid L/S Thermal Crew (aa2529) in black.
Click here to see article.
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12.2008
Marie Claire
Adds a sultry twist to our Burnout V-Neck (aa2660) in white.
Click here to see article.
Click here to see article.
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12.2008
Glamour
"Easy, Dressy Idea to Try" features our Burnout Tee (aa2608) in turquoise.
Click here to see article.
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11.2008
WWD
"Retail Mobility: Alternative" highlights our Limited Addition stores!
Click here to see article.
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11.2008
LA.com
"Alternative ‘Limited Addition’ Stores open in LA!"
Click here to see article.
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11.2008
RackedLA.com
From Fred Segal to Limited Addition, Alternative takes over LA with "Pop-Ups" galore!
Click here to see article.
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11.2008
LA2Day.com
Calendar marked with the opening of our Limited Addition stores!
Click here to see article.
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11.2008
WWD
Shows off our luxurious, layerable Pima Tank by Alternative Orange.
Click here to see article.
Click here to see article.
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11.2008
Eventful.com
"ALTERNATIVE ‘Limited Addition’ Stores Open in Hollywood & Santa Monica!"
Click here to see article.
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11.2008
CosmoGirl
"Cat Nap" highlights our snoozable Eco-Heather Crop Pant (aa1985) in eco-oatmeal.
Click here to see article.
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11.2008
Men’s Fitness
Media mogul Strauss Zelnick featured wearing our Perfect Crew (aa4540) in blue slate.
Click here to see article.
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11.2008
Missbehave
White tees! Highlights our Mama Cass Oversized Top (aa4565), Burnout Tee (aa2608), and Sheer V-Neck (aa5060).
Click here to see article.
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11.2008
Lucky
Shows off our Destroyed Tee (aa1073) in yellow and Organic Tunic (aa5018ae) in earth natural.
Click here to see article.
Click here to see article.
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10.2008
Seventeen
"Start with a Tee": features our Eco-Heather Crew (aa1973) in eco-grey, our Pima Scarf (aa7007) in raspberry, and our Organic Crew (aa6005) in earth moss.
Click here to see article.
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10.2008
NY Post
"Fall Bargains" gives a shout-out to our versatile Throw-Over Vest (aa4508) in concrete.
Click here to see article.
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10.2008
BullPenMarketingBlog.com
"Look Good and Help Save the World" with Alternative Earth!
Click here to see article.
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10.2008
Foam
Highlights our Fonzarelli Eco-Vertigrain S/S Henley (aa3094) in birch.
Click here to see article.
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10.2008
Cosmo Girl
Gossip Girl Jessico Szohr featured wearing our Burnout Tank (aa2641) in white.
Click here to see article.
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10.2008
Marie Claire
Features our Burnout Tee (aa2608) in white.
Click here to see article.
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10.2008
Elle
Features Lindsay Lohan in our Burnout Tunic (aa2618) in washed black.
Click here to see article.
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10.2008
Alternative Press
Features our Long Cardigan (aa4509) in black.
Click here to see article.
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09.2008
Metro NY
"The Right V-Neck": highlights our Burnout V-Neck (aa2660) in white.
Click here to see article.
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09.2008
Miss Serendipitist
"Exciting News from Alternative": features our collaboration with Matt Sohl at Fred Segal Flair.
Click here to see article.
Click here to see full article.
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09.2008
Entertainment Tonight
ET’s most coveted Emmy gift bag includes one of our shirts printed by Fresh Pressed.
Click here to see article.
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09.2008
The Fashion-y Blog
"Tough as Nails": Alternative Earth is just plain cool.
Click here to see article.
Click here to see full article.
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09.2008
Olive and Friends
"Alternative Apparel: STYLE": gives us props as the go-to tee!
Click here to see article.
Click here to see full article.
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09.2008
InStyle
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