Events

09.21.08 EGPAF: A TIME FOR HEROES

Alternative is excited to announce our continued support of the Elizabeth Glaser Pediatric AIDS Foundation through the sponsorship of “Kids for Kids” Family Carnival held Saturday, September 20 at the Park Avenue Armory in New York.


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08.15.08 – 09.30.08 15 Minutes with Alternative and Matt Sohl at Fred Segal Flair

15 minutes at Fred Segal Flair in Los Angeles is a revolving installation of well-known and emerging designers and artists.


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08.22.08 – 08.24.08 Outside Lands Music and Arts Festival

Alternative is excited to be the official t-shirt sponsor for San Francisco’s Outside Lands, an eco-conscious 3-day music and arts festival at historic Golden Gate Park.

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08.01.08 – 08.03.08 Lollapalooza and CK One Music Deck

Lollapalooza in Chicago’s Grant Park is more than just a concert – it’s a musical, cultural, and community experience.

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07.27.08 – 08.24.08 NYC Pool Parties

Brooklyn is this summer’s pool party capitol, and Alternative is diving into the last of the season! These famed festivities begin at McCarren Park Pool and are free to the public – a pretty sweet deal, especially considering their featured concerts.

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07.07.08 – 07.10.08 Camp High Five at Camp Twin Lakes

Camp Twin Lakes is a not-for-profit organization that offers year-round recreational, therapeutic, and educational programs for children facing serious illnesses and other physical, emotional, and life challenges.

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Events continued...

Press

10.2008 Marie Claire

Features our Burnout Tee (aa2608) in white.


10.2008 Elle

Features Lindsay Lohan in our Burnout Tunic (aa2618) in washed black.


10.2008 Alternative Press

Features our Long Cardigan (aa4509) in black.


09.2008 Miss Serendipitist

“Exciting News from Alternative”: features our collaboration with Matt Sohl at Fred Segal Flair.


09.2008 Entertainment Tonight

ET’s most coveted Emmy gift bag includes one of our shirts printed by Fresh Pressed.


09.2008 The Fashion-y Blog

“Tough as Nails”: Alternative Earth is just plain cool.


09.2008 Olive and Friends

“Alternative Apparel: STYLE”: gives us props as the go-to tee!


09.2008 InStyle

Gossip Girl Leighton Meester gets creative with us at EGPAF’s “Kids for Kids” event in New York.


09.2008 Racked LA.com

Provides a peek into our exclusive Alternative Orange Label.


09.2008 Marie Claire

Marie Claire’s "Shop-A-Thon" features our Palmer Eco-Vertigrain V-Neck Sweater (aa3092) in charcoal.


09.2008 Lucky

What do Lucky editors want for Fall? Our Destroyed Tee (aa1073) in indigo.


09.2008 Boho

Our Our Organic Tunic (aa5060ae) featured in Boho’s fall fashion series.


Press Continued...